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Our Story

It all started with the sale of Australia’s first house sold online 

Our Online Auction Story: Where it all began

Webtron had a vision for the future. We then created a media sensation. An Australian real estate first.

Some are leaders others are followers. Webtron are clearly leaders in online auction software.

Webtron Online Auction first opened its doors in 2007 to help a real estate agency (Harrington Earl) create history and become the first in Australia to sell a house online using a streaming live webcast auction format. The Melbourne home sold above the reserve to an online bidder from Perth for $526,000. We think based on this event it’s safe to say Webtron was and continues to be ahead of the curve for online auction software technology.

From that day, we knew that with today’s powerful technology at our fingertips, geography should never again prevent buyers and sellers from connecting – no matter how high value the purchase.


First House Sold Online in Australia -Article from December 2007 Herald-Sun

Online Auctions are our reason for being

Webtron Online Auction exists to offer independent business owners a genuine opportunity to compete with the biggest auction firms around the world.

With our online auction software, your business can run its own branded online auctions without a significant upfront investment – and without ongoing strain on your business operations.

Webtron’s online auction portal today

After more than ten years, Webtron is now the secret weapon behind a number of well-known and prosperous auction enterprises worldwide.

With our online auction software and bidding site, Webtron is pleased to have assisted numerous renowned auction companies in their success. Each of the major auction businesses, including plant and machinery auctions, automotive auctions, real estate online auctions, clearance sales, collectibles auctions, maritime auctions, and livestock auctions, have demonstrated the viability of online auctions.

As the industry’s top company, we defy complacency. Because of this, we make significant investments in constant research and development to upgrade our technology. Our clients now have an advantage over their rivals online thanks to our app-free live webcast auction, timed auctions, and marketplace platform. These types of concepts and options are what set our business apart.

In early 2023 we promised it would be another year of innovation from Webtron and we meant it. To monitor our progress visit our latest auction news page.

For a turnkey online auction solution that runs from your website, Webtron is the answer. Contact us for a free software demonstration today.

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