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FAQ – Frequently Asked Questions – Webtron Online Auction

What are the benefits of Webtron online auctions?

Put simply, online auctions enable you to reach buyers irrespective of their geographic or personal limitations.

And by integrating Webtron software into your company website, you’ll be competing with the biggest auction firms around the world. Without the costly infrastructure.

Online auctions also allow you to:

  • Attract a wider pool of motivated bidders
  • Generate higher selling prices due to increased competition
  • Add excitement and interest to your traditional live auctions

Will online auctions help me achieve higher sale prices?

In almost every case, online auctions result in higher prices. And the reason is simple; more bidders, more bids!

What industries can benefit most from online auction technology?

Webtron adds value to businesses in the following industries:

  • Collectables
  • Automotive
  • Plant and machinery
  • Livestock
  • Marine

We also service many businesses in the wholesale and retail sectors.

About Live Webcast Auctions

Do live online auctions replace traditional auctions?

Online auctions do not replace traditional auctions. They enhance them.

With a rich history all over the world, we understand that traditional live auctions are already an important sales strategy for your business. But that doesn’t mean it can’t be improved. Adding an online channel will simply broaden your existing buyer market and encourage more bidders to compete on the day.

How do live webcast auctions work?

Live webcast auctions are streamed from our robust infrastructure located in various regions around the world. Large LCD screens and monitors can be used on location to relay and monitor all onsite and online bids. Your auctioneer will conduct the auction as usual – while receiving support from Webtron as required.

Do online bidders experience a technical delay?

We believe that delays must be kept to an absolute minimum – which is why we’ve spent so many years testing and refining our infrastructure and webcast technologies.

Our streaming platform is one of the fastest on the market. With a good working internet speed, any delay that might occur (if any) lasts no more than a third of a second. And that’s quick. In fact, it feels almost instantaneous. This means your online bidders are in no way disadvantaged when competing with onsite bidders.

About Timed Online Auctions

Are timed auctions just like eBay?

Although your customers will be bidding for your items ‘eBay style’, the auction is running from your company website. This means you have complete control over the auction and don’t need to compete for bidders with other brands.

Your Bidders

Is there a cost to online bidders?

Some of our clients choose to charge a buyer’s premium – but this is completely up to you and your company.

How do bidders register?

Bidders register on your website via the online auction portal. After they’ve registered, you receive a bidder request which you can either approve or reject.

How do my bidders log in?

Your bidders login from the auction portal on your website online auction page.

What do my bidders need to do to participate in a live webcast auction?

After bidders have been approved to bid at your online auction, they need to login via your website online auction page. Then once the auction starts, they can make bids based on the auctioneer’s direction by simply clicking the ‘Bid’ button.

Online bidders will be able to view all onsite and online bids in real time on the bidder dashboard.


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