Online auctions are no different to any sale event – they need to be promoted to the right audiences. That’s where Webtron comes in. We can help you implement effective auction marketing campaigns to inform and remind your bidders about upcoming auction events.
When bidders opt-in to email marketing upon sign up, it’s important to keep them updated when a new sale opens. For webcast auctions this might be the day before, and again on the day of an online auction. The most effective email campaigns are sent at the commencement and closure of a timed online auction. We often use Mailchimp to send out modern, effective campaigns which deliver results. Auction marketing with Mailchimp includes a user-friendly reporting feature allows auctioneers to keep track of conversions, open-rates and click-through rates, so you can keep track of bidder engagement with your emails.
An important element of auction marketing is measuring the effect of your marketing campaigns on your website. We can install a Google Analytics tracking code on your website. This allows you to monitor website user activity on your website including metrics like time spent on site, behaviour flows, demographics and more. See Google Analytics for more information on this tool.
We can optimise your website for search engines when we design your website. Check out our website design page for more information.
