One of the most important aspects of a successful online auction is great marketing. By funnelling bidders through to your auction events you will generate competitive bidding, higher sales, and increase exposure of your brand.
The most successful and tried-and-tested marketing activities include:
Keep bidders informed when a new sale begins when they choose to receive email marketing when they sign up. This may occur the day before and once more the day of an online auction for webcasts. The opening and closing of a timed online auction are when the most successful email campaigns are launched. Mailchimp is frequently used by us to send out cutting-edge, successful campaigns that provide results. Using Mailchimp’s auction marketing tools, auctioneers may monitor conversions, open rates, and click-through rates to monitor how well their emails are performing with bidders.
A GIF is an animated collection of photos that allows you to highlight key or interesting items in your auction events. Quickly grab attention, showcase star items and create a sense of urgency and intrigue amongst your bidders.
With social media you can now reach more bidders than ever before. Concentrate your marketing efforts by targeting bidders with certain demographics, characteristics or interests. You can also make use of engaging and attention-catching photos, GIFs and videos to promote your event and drive traffic through to your online auction site.
An important element of auction marketing is measuring the effect of your marketing campaigns on your website. We can install a Google Analytics tracking code on your website. This allows you to monitor website user activity on your website including metrics like time spent on site, behaviour flows, demographics and more. See Google Analytics for more information on this tool.
We can optimise your website for search engines when we design your website. Check out our website design page for more information.
Talk to us today about the best cost-effective strategies to boost your marketing activities, increase sales and grow your online presence.
