Online auctions are no different to any sale event – they need to be promoted to the right audiences. That’s where Webtron comes in. We can help you implement effective auction marketing campaigns to inform and remind your bidders about upcoming auction events.
Keep bidders informed when a new sale begins when they choose to receive email marketing when they sign up. This may occur the day before and once more the day of an online auction for webcasts. The opening and closing of a timed online auction are when the most successful email campaigns are launched. Mailchimp is frequently used by us to send out cutting-edge, successful campaigns that provide results. Using Mailchimp’s auction marketing tools, auctioneers may monitor conversions, open rates, and click-through rates to monitor how well their emails are performing with bidders.
An important element of auction marketing is measuring the effect of your marketing campaigns on your website. We can install a Google Analytics tracking code on your website. This allows you to monitor website user activity on your website including metrics like time spent on site, behaviour flows, demographics and more. See Google Analytics for more information on this tool.
We can optimise your website for search engines when we design your website. Check out our website design page for more information.
