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New breed of property auctions ‘like a drug’

Published on February 7th, 2018

New breed of property auctions ‘like a drug’ – Domain

Many visitors to this site will know that way back in 2007, Australia’s first online live webcast real estate auction took place on this website. Webtron helped the real estate agent Harrington Earl make history selling a Melbourne property above reserve. And it was sold online for $526,000AUD, to a bidder thousands of kilometres away in Perth, Western Australia.

It was our vision for the future of not just property, but other assets including automotive, industrial, collectables and livestock. But this online auction technology first was the genesis of Webtron as we know it today.

Below is an article from realestate.com.au in December 2007.

Real Estate Online Property Auctions - Webtron Online Auction 2007

 

However, real estate agents and auctioneers are only just starting to see the early promise of integrating online auctions into their suite of product offerings.

Below is an article from domain.com.au in March 2015.

Auctions_like_a_drug

The future for real estate and property online auctions is already here. And consequently around the world, people will increasingly share the vision Webtron first successfully demonstrated in 2007.

 



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